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Fine artists can now learn all the marketing and business skills they need for survival in the professional world. Learn what art schools don't teach: business savvy. No other book offers artists such concise step-by-step marketing strategies. It also provides authoritative advice on: Art Marketing 101 helps you take care of business, with tips on everything from making winning portfolios to cultivating clients and selling at shows. Learn about the publishing, greeting card and licensing industries, something no other art marketing book explains.

Art Marketing 101, 3rd Edition

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Watercolor & Gouache Workshops

  • Paint in Paradise (Playa del Carmen, Mexico)

    7 Feb 2012, 7:21 am
    5 Days Workshop in Artist Studio. Arrive one day prior, plan departure one day after. Max:6 students. Do you love travel? Do you want to be surrounded by the opulent beauty of the Riviera Maya, turquoise...
  • Art in Paradise (Playa del Carmen, Mexico)

    7 Feb 2012, 7:21 am
    3 Days Workshop in Artist Studio. Arrive one day prior, plan departure one day after. Max:6 students. Do you love travel? Do you want to be surrounded by the opulent beauty of the Riviera Maya, turquoise...
  • Creative Collage, an 8 week online workshop (Web-delivered)

    7 Feb 2012, 7:21 am
    Learn Creative Collage at home, any time. Connect with your creative spirit as you express your personal ideas. My camera is only 3 feet from my hands as I clearly show you my perfect-every-time collage...
  • Figures in Watercolor & Gouache (Charlotte, NC)

    7 Feb 2012, 7:21 am
    Kate Worm is known for her unique use of printer-rollers (and sometimes no brush work at all) in watercolors and gouache, creating loose and captivating images. Take this opportunity to learn her unique...
  • Wet into Wet Watercolor (North Bennington, VT)

    7 Feb 2012, 7:21 am
    The "wet into wet" technique is one of the most basic and most beautiful available to the watercolorist and produces a look that is impossible in any other medium. In this class, we'll learn...
  • Watercolor Travel Journaling (Scottsdale, AZ)

    7 Feb 2012, 7:21 am
    Sketching on location slows your pace as you observe a scene for minutes, not seconds. While I still take loads of pictures, it's invariably my journals that, even decades later, vividly evoke wonderful...
  • Joye Moon Watercolor Workshop (Fort Walton Beach, FL)

    7 Feb 2012, 7:21 am
    Joye Moon, national watercolorist, is returning to teach at ADSO. She will present three new art projects on each of the three days of this watercolor workshop. She will use landscape, flora and abstraction...
  • "Watercolor Secrets Revealed" (Palm Desert, CA)

    7 Feb 2012, 7:21 am
    Tom Lynch's objective is to show you the vast range and flexibility of watercolor...how to plan for success...build a successful painting...and to put drama and emotion into your art. He has an organized...
  • Personal Expression: A Design Approach (Austin, TX)

    7 Feb 2012, 7:21 am
    This is for all types of painters representational, abstract or nonobjective and for watercolor, acrylic, gesso, gouache, or mixed media. The emphasis is on searching for personal content, design and composition;...
  • Plein Air Painting in Sedona Arizona - Mentoring (Sedona, AZ)

    7 Feb 2012, 7:21 am
    Join Michael Chesley Johnson in scenic Sedona, Arizona, for 4 days of painting some spectacular scenery. Michael has participated in the Sedona Plein Air Festival since 2006 and will take you to some of...
  • Private Painting Class (Houston, TX)

    7 Feb 2012, 7:21 am
    Get personal one-on-one watercolor or acrylic painting lessons from artist & teacher Ann Bell in her Houston studio at mutually convenient time and day. Ann has taught hundreds of people how to paint...