The internet and
specifically networking platforms, have made PR very easy and
accessable. Social networks are a fun way to get your
message across but underneath the fun, there does need to be a
very structured campaign.
Here are 10 of the most common
mistakes made by companies and individuals.
1. Believing that a press release
will turn you into a ‘media darling’
most Press Releases are read and
forgotten
2. Not dedicating time and backup to
a structured PR plan
Whilst a feature in a daily
newspaper will add some value to your marketing it will not
necessarily convert into footfall, without a supporting
strategy
3. Not telling people you are an
authority in your field
Tell potential clients and media
what you know, can you help a journalist pad out a breaking news
story?
4. Not creating regular
newsworthy content for release or for website/blog
keep supplying interesting facts,
elevate your 'guru' status
5. Not investing time in
research and using it
who are your target audience? which
media do they use? how would they find you?
6. Forgetting to add a call to
action to your communications
when telling people what you know,
Tell them how that knowledge can enhance their
lives
7. Not being aware of your
competitors
be your own secret shopper, what
could you be doing better?
8. Not reflecting your
brand
very often you are your brand, be
careful how you interract
9. Using Jargon
If your client was an expert they
wouldnt need you and journalists need it short and to the
point
10. not asking for
help
We all need help, most
often good professional help will pay for its self
Mode
Publishing & PR
Working as a freelance writer,
Margot Bloom takes on various projects, specilising in
Fashion, Beauty and general Lifestyle topics.
More recently Ms Bloom has been
using her vast experience and 'little black book' to provide a
PR and Publicity service for Business and Authors.
